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Snapdeal acquires Wishpicker

Snapdeal no Softbank 27 million to $ 600 million fund for the first time after the acquisition of infusion. E-commerce has been the main Snapdeal Wishpicker, online gift recommendation engine, founded by IIT Delhi graduate.

Wishpicker acquired from Doozton, the cutting edge of social technology platform for product discovery a few months after the acquisition. Current collection make Snapdeal enter a personalized gift section. Market position Wishpicker edge brought Prime Minister, Snapdeal, intelligent recommendation user experience, helping users find the most unique gifts on the Internet.

Wishpicker founded last year by the lower grades Apurv Saar and Prateek cottonseed, did not disclose the purchase amount.

Announced the acquisition, the founder of Snapdeal and 罗希特萨尔 said, "We are investing in strengthening our technology platform and is the top entrepreneurs, very good engineering talent platform, fully in line with our vision."

Since the fifth overall acquisition, Snapdeal trend in adding new high technology, capacity and new user experiences. Earlier, Snapdeal acquired Bangalore-based group buying website (2010 年 6 月), (2012 年 4 月), (2013, May 2007) and Doozton (2014 April 2004).
With over 30 million members and more than 50,000 sellers, provided to 5,000 cities and towns of products in India.

Several big global investors like Bessemer Venture Capital, BlackRock, eBay, Intel Capital, Kalaari capital, Nexus Venture Partners, Premji investment, Ratan Tata, Softbank and Temasek, inter alia, has invested Snapdeal. Softbank plans to invest in the expansion of its chain and fulfillment centers, mobile technology in the coming months, especially in acquisitions.

Online retail value of $ 3.1 billion, according to a 2013 report, 11 brokerage CLSA is expected to be in five years, up to $ 22 billion. Snapdeal certainly contribute to this growth.

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